If you see the page 2 of this forum you can see that the F16 for example, started at $900... and now this kit will cost more than $1800 next mounth!!!! and this was less than 2 mounth ago.
That's not even close. If you're going to compare prices you need to compare apples to apples.
I bought one of their first kits last December. My F-16 Tiger Meet at the introductory price was $888 plus $250 shipping, or $1138 delivered to the US. Today that same kit costs $1238 plus $110 shipping, or $1348. So today's price is only $210 more than the introductory sale price. Obviously FEJ is now subsidizing the shipping and weren't during their introduction. As far as I'm concerned this is still one of the best bargains in the hobby.
The Advanced F-16 version is more money and includes a lot more content; scale gear, cockpit kit, 3rd fuel tank, and (I believe) a set of missiles. Both versions are available so you have a choice. In either case it's significantly less than the nearest competition. Additionally they have been very helpful and responsive to any questions or concerns. No doubt I'll be purchasing from them again.
Joe