If thats true they fixed it in a hurry, since they show 279.99 now. Odd they would not have had their price reflect the same as HH since they are just an outlet for H9 equipment. I do agree it's crap business to not honor the B/O price, but when you've the market share like they do...Whattaya do? Go back to building and let companies like Horizon, H9 , Tower, GP and all the rest swing in breeze.