Unreal. Why wouldn't the AMA want to partner with Horizon, Tower, Airhogs and the marketing directors with every one of these companies. What Hoss describes as feathering of nests, we call strategic alliances in the real business world. Having them help the AMA is no different then them spending their dollars in MA. Walk into any AAA office (a not for profit) ... what do you see ... nothing but Disneyworld posters and books as far as the eye can see. Why ... they are a HUGE brand helping a not for profit company increase their brand. Each one benefits the other. Great ... Tower will sell more AMA will sell more ... what more can you ask for?

Sorry Hoss just doesn't get this move ... this is how real business gets done and those guys running the AMA in Muncie now are REAL business people, visionnaries ... they don't need someone in there hamstringing them for any reason what so ever. Just looking to rouse a few of his loyalists ... won't be enough to take it ... no way.