RCU Forums - View Single Post - Magazine ad rates
View Single Post
Old 10-12-2008, 01:20 PM
  #78  
Bob Mitchell
Senior Member
 
Join Date: Mar 2008
Location: Lexington, KY
Posts: 1,297
Likes: 0
Received 0 Likes on 0 Posts
Default RE: Magazine ad rates


ORIGINAL: STLPilot

Oh and Bob Mitchell, here is a link to AOPA Pilots distribution report, it claims circulation only to membership and subscibers, no single sales channels. [link=http://www.aopaadvertising.org/AOPA2008Site/pdf/Dec07ABC.pdf]LINK[/link]

Not calling you a liar, I've just never seen AOPA Pilot in any rag shop including B&N. Also take a look at their rate card, $14,000 for 1 time full page spread. That's 12 times more than MA charges for 2.5 times greater circulation. Why ... they can get it ... they never demanded it .... they charge it because that money is available from the companies that advertise as full scale flying has MONSTERS in business and of course a lot of mom and pops whose parts alone sometimes start in the thousands.
Nevertheless, I've seen it more than a few times.