RE: Magazine ad rates
RE Liborators exodus theory
(which isnt a bad bit of theorizing itself)
The ads that we dont print, dont have to be paid for by AMA to print:
Costs would decrease as the number of advertizers drops (or ad sizes drop per STL).
Would this be a positively efficient reduction rate for AMA?
No, advertizing brings in more than it costs to print.
However, it brings in just a few percent (word on the street) more than it costs...
meaning losing $X in ad revenue should result in a ~0.9X drop in production cost.
With our generic $1mil in, $2mil spent example,
it is wholely possible that it could run $0mil in and just $1.1mil out
if every last one of the advertizers exodate (exodize? exode??? )
....which, acording to some folks creative accounting[:@],
means it will only cost $1.1mil and stil get $18 x150k 'subscriptions',
to still give AMA almost $2mil "profit"[&:]
which kinda shows why that kind of accounting dont make a lick of sense