ORIGINAL: KidEpoxy
Quick show of hands,
who thinks STLs reason is why Muncie just raised rates,
and who thinks Mark S's reason is why.
Truth be told, it's probably some of both, KE.
Advertising space is a saleable commodity, just as are cars and houses. When demand for houses go down, so do prices. When demand for ad space goes down, so will prices as magazines compete for advertising dollars. That's the way the market works. In addition, competent managers will be aware of what the competition is doing so as to remain competitive.
The two are not mutually exclusive.