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Old 12-02-2008 | 01:24 PM
  #27  
Bob Mitchell
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Default RE: The new EVP


ORIGINAL: Blue_Sky
And how about a nice feature article in MA with objective and honest detailed reporting on the Marketing Committee and birth of the PPP.
I think a poll of the entire membership is a great idea. As is the magazine article.

What I'd really like to see, though, is what the goals were for PPP for the first 12 months......I'm assuming such goals exist......if they don't then somone has really missed the boat. And for 24 months as well.

Without clearly defined goals, it's all too easy for projects to limp along far longer than they should before they are either revamped or eliminated. Based on comments earlier this year from AMA President Mathewson it appears that PPP results are lagging behind expectations...but what were those expectations? If that remains the case at year end, then one of two things should happen, IMO. Either the program should be dropped, or it should be altered to perform better. If the latter, I would strongly disagree with any more expenditures WITHOUT some clearly defined goals for the next 12 months. Dave has said that the program should be self-supporting, and I agree. Like most start-ups, though, it's not going to be self supporting right out of the box.

If it's not self supporting at 24 months, or lacking strong indications that it's moving that way then it shoud become part of history.

I'm willing to invest another $1.50 of my dues to see if it can be made to work......but only under the above conditions.