ORIGINAL: Bob Mitchell
ORIGINAL: Blue_Sky
And how about a nice feature article in MA with objective and honest detailed reporting on the Marketing Committee and birth of the PPP.
I think a poll of the entire membership is a great idea. As is the magazine article.
What I'd really like to see, though, is what the goals were for PPP for the first 12 months......I'm assuming such goals exist......if they don't then somone has really missed the boat. And for 24 months as well.
Bob, nice to hear your response. I don't begrudge any organization for attempting to make something positive happen, but in a nutshell, as you know, the argument surrounding the PPP regards the contention that the PPP, as it exists, was not created from a single point of need and logic by the AMA, and therefore goals and projections have no actual ascernable basis in the real world - because the goals could literally be anything.
In other words, if what I've read is true, the genesis and flow of the PPP occurred backwards. For all intents and purpose it started with the Marketing Committee determining how much money it would cost to print the AMA logo on airplane boxes - determining which airplanes would get the designation worked backwards to the insurance company, which worked further backwards in determining the amount of money in staff, printed PPP material, and staff involvement requiring an official program - and then at the other end, where it should have started - from a point of need by the AMA, a group of people evidently developed a program to dovetail into what the Marketing Committee proposed. And I'll also say the AMA probably rationalized putting the AMA logo on all those boxes was advertising for the AMA.
Some people would like to know where the reported $200,000.00 was spent. How much for the packaging? Putting a logo on a box would be a great opportunity for the manufacturers to "offset" their packaging expenditures - it would be interesting to see how some boxes changed in a before/after AMA logo. And of course where all the money went is more important than the boxes.
And where did the money come from? Were other programs shortchanged?
I was probably one of the few here that at first was optimistic about the PPP, but not at nearly a quarter of a million dollars. I'm afraid in retrospect it will be a failed program - because it wasn't thought through with the primary needs of the AMA.