What do I speculate as to how many Opens came from PPP?
Why, I dare not take such unfounded casino style throwdart wild guesses here.

I just wanted to see if any hard data escaped the new EVP/Muncie.
Guess not, its still vague terms like Successful and A Few members.


But here is a hypothetical exercise for ya:
Lets assume the $quartermil was indeed a single one time expense
Lets assume the anual recurring costs to Opens of PPP is $0.
Lets assume there is a 5year term for this evaluation.
Question: How many converts from PPP to Open in this 5year term would it take to justify the $250000 spent to get them?

For comparison,
what did AMA spend on marketing itself 2 or 3 years ago and how many joiners did that expenditure bring in.
We cant look at delta #members, cause there were quitters/diers... we need NewMember# from muncie.