Mode 1, like I said earlier, there are brothers in this hobby who offer the plans for the cost of postage, who do it in the spirit of modeling. This is what I base my opinion of AMA's pricing on.
There is no big plane / little plane derision being attempted. I just tried to point out the vast difference in cost. No need to transmutate it into something else.
So far, Mongo's point about underselling is the one that makes sense..........but at some point I think these plans should become the domain of the membership. The private individuals who are selling their own plans have taken up an enterprize that isn't going to put much food on the table, regardless of how much the AMA sells their plans for.