Ah, so only those that agree with you can contribute? I see.

How about you do something other than complain, such as suggest new ways for the AMA to successfully market their plans? You claim that there is a market out there being under-served, so define it, segment it, and draw up a plan for better serving each of those segments. Now, you'll need to know the actual costs of running the plans service: printing, licensing, staffing, inventory, marketing, and anything else involved. Of course, I'm assuming you already know those things, as it's very difficult to say that something is "way too high" without knowing the actual costs involved in running the operation. So share.

Otherwise, what are you other than someone who is living in their own little fantasy-land where kids clamor for plans, but just can't afford them?