You can hit the ball better with a more expensive driver. Miore expensive drivers have bigger sweet spots, more consistency and longer distance. Check golf tests they do all the time on robots that swing the same every time. The problem is that most people are not good enough to notice a difference. They think a 400 driver will fix their 40 yard slice when their money would be better invested in swing lessons. I do not think I have ever seen a driver that cost $1000. The brand new Taylormade R9 is $300 or so I believe. Correct me if I am wrong there but sets of irons may cost that much but not drivers.