They have RC Live, but it's not free to watch the big events. I think the best way to sell RC to the masses, is to show them what they can do... in person. Almost any guy had one growing up, and could still be interested. But the "Perceived Childeshness" of playing with "Toy Cars" really impedes that possibility. However, if they see a bunch of us at the track, they see that we're young at heart but not exactly childish.