That's a great story about your own life's experience Nubbs.

To be optimistic, if you can introduce just 1 person into the sport that is great, especially if that person reaps the rewards of being in this hobby like you have.

To be realistic, you might as well try to sell ice to Eskimos, in most cases this sport sells itself or it doesn't, no amount of "evangelism" will change that fact to a large degree.