How low does the member roster have to go
before we wonder why folks aint buying it at $58 (or next few years TBA price increase via JC article)

When your business volume drops, and drops, and drops some more
do you increase volume by raising prices?
... or do you consider that folks aint buying at $x so you berter reduce price to 90% X... and maybe lower if folks still aint buying what you're selling. Lemonade Stand 101


Everyone that said that folks should just get out of AMA if they think it is too expensive
need to see that the DROP in membership is telling them just that.... folks aint buying what AMA is selling at the price AMA set.
Good for you, you are gettng what you want- folks aint signing up with AMA.
(and apparently they aint singing up with PPP either, so the 'PF in parks' card dont really apply to this)