Frank, as a leader in the AMA growing plan, I hope this causes no strife, but for your information
this is the thought-pattern of the Chairman of the membership committee. Plain to see we ALL, Leaders, clubs, members, ALL down here in the ranks flubbed up big time. We be mighty bad! [&o]

Quoted from Public Domain AMA Web Site. Some emphasis added.

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http://www.modelaircraft.org/insider/10_01/leader.htm

LEADER TO LEADER

Membership Drive Reaction

by Chairman, Leader Member Committee

As I write this, it is a week before Christmas and the final membership numbers for 2009 are fresh in my mind ... Depressing but still in my mind. We had a membership drive. A well-thought-out, but poorly executed drive.
The leg work was done at the HQ level and the advertising was done in Model Aviation and by word of mouth via most of the District VPs. Yet the grass roots level, where the newbie meets the member, it didn’t happen very well; seemingly no interest in the growth of the membership by the average modeler or club.

Continued: AMA Web Site.
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