But we are not talking about typical renewals...initial join-ups would be a lot less confusing if the dues were pro rated but be that as it may, even most lapsed membership renewals would benefit as well...but that would cheat AMA out of dues money for the time not used...wouldn't it?
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Then on the other hand AMA loses 3 months by giving next year if renewing after September 15th. 15 months for the price of 12.

"Applications received after September 15th will be valid for the remainder of that year and all of the following year."