ORIGINAL: allanflowers
Second, why would a company want its top product line to aim at an audience of people with a one minute attention span?
Actually, this isn't JR's top-of-the-line. It's the "next down from the top" offering. And I suspect that part of the marketing plan involved getting "serious fliers" (even if they only fly on Sunday) to spring for the more expensive radio (with more traditional design), even though the 11X almost certainly offers everything they would ever want.
http://www.jrradios.com/Products/Radios-Air.aspx
On the other hand, if the 11X sells well (and I expect it will) expect a Cylon-version of the 12X to be next.