RE: how many enjoy the build?
I've always built things; guitars, knives, models, guns, furniture, etc. I think there are a variety of personality types; some people haven't got the ability or won't get their hands "dirty". Personally, I can't seem to own a thing without imagining how it could have been done better (or at least to my liking). I like the sense of doing, as do the majority here. You create something unique, and have the satisfaction of reaching the next level of craftsmanship.
I too enjoy the work area and the tools etc.
As for the ARFs, even assembling one gives you the opportunity to change it, and is a good place to practice for the time you'll be kit building.
Tom