RE: Does the hobby really need to be cheaper?
The entry level has become incredibly cheap over the years, people have nothing to complain about. I'm pretty young so I don't remember "the good old days", but when I talk to older hobbyists they're amazed at how easy and cheap it is for people to get started with RC cars/planes/boats/helis these days.
I agree with ThunderbirdJunkie, cheap stuff is fine as long as it doesn't dumb down or replace the higher end stuff. Personally I'm a bit tired of seeing hundreds of cheaper entry level vehicles being released all the time but fewer new high end platforms for those of us who want them.