I'll try to walk you through this.

1. Turn on your transmitter

2. While holding your throttle back ('full speed'), plug in your receiver battery (or battery into your speed control) - I now use a velcro strip I made just to hold the throttle, it frees up both hands to plug in the battery.

3. Listen to the beeps. At this point just keep listening and get familiar with the pattern. - You'll hear this:
beep__beep (this will happen one or more times to give you time to respond) then it will change to:
beep beep__ beep beep (again, this will happen one or more times then change to:
beep beep beep__beep beep beep You have now heard all the options it offers, and it will start all over. Just keep listening.

At some time when it does the 'beep__beep' (lipo cutoff selection) release the throttle. You may hear a confirmation beep or sound. You have now programmed the esc for that option. Without touching the throttle again, unplug the battery. Now you're done.

If you had wanted to program something else, you would pull the throttle at that option, and hold it there. Want to program another? let go of the throttle (see how moving and holding the throttle 'sets' it (tells the esc you want that option). Back and forth.

If it doesn't work (just) like that, you'll at least be familiar enough with the sounds to set it yourself. Hope this helped!