I agree and disagree with both of you.

Hossfly-
You are pushing national exposure. I agree with this and I would love to see modeling become an Olympic type event. However when you compare marketing a cause with marketing a physical product you are a little off. There are different ways to advertise different things. When P&G releases a new product they launch nationally/world wide (generally after test marketing in a much smaller area). Keep in mind that P&G is already well established and they are marketing a physical product. To market something such as an Idea or acceptance you need to start at the local level. We need somewhat of a grassroots approach to our advertising. Starting with the city, then county, district, state, region, national, and then world wide. I can tell you through my work with various other organizations (Habitat for humanity, SIFE) this is how it was done and done very successfully. We can look at each flying field as a pebble. We are small but what happens when you drop a pebble into a pond? It makes ripples that reach the farthest banks and those ripples start in the center around the pebble (aka local level).
Jim B.
Its not as easy to get local coverage as you make it sound. I am glad to hear that you have been successful in doing so. From your original post you seem to have somewhat of a marketing background. Many clubs lack the know how of getting coverage. I hate to put this off on the AMA but it is the only real governing type of body we have. The AMA needs to write a guideline on how we should go about marketing ourselves as a socially responsible group.

My local idea is to get kids involved. There are two things that people automatically fall in love with in advertising. One being kids the other being animals. I say host a program for kids to come out and learn to fly. Not just any kids but maybe kids from adoption centers or kids from the make a wish foundation. The radio stations LOVE to get involved in these things and if its for charity they will do it for no cost. Get them there broadcasting what your doing and have them challenge local businesses to come out and donate money to that foundation. You will have the local coverage sealed up and if you do it right it will spill over to your states newspaper and maybe even the 6 o'clock news.