What makes up a "family oriented activity"?

I do beleive R/C can be and is a family oriented activity to some degree. You are speaking of the significant other. I beleive the majority of the modelers are thinking more along the lines of their children becomming involved in the sport. This does happen and though I dont have any stats from research I think it is increasing (at least in my region). I would call it a family oriented sport if its a sport where father and child (usually son) can go out and bond. The environment in which modeling takes place is usually educational, safe, and promotes good character within whomever takes part. If the field is not this way then maybe its memebers should re-evaluate how things are being run.

Your right by saying there is a difference in promotion and advertising. Advertising is just one form of promotion but none the less is an effective form of promotion.

Here is a site that shows you what promotion is all about. Straight from Marketing 101.
http://www.tutor2u.net/business/mark...motion_mix.asp