What we try at my club and seems to have good response, is a Clinic and Contest.
This event is schedule for juts Saturday and it's limited to Sportsman and Intermediate pilots. In the morning (because of the field orientation) we conduct a Clinic with a couple of recognized pattern pilots, who volunteer to teach, clarify and show different aspects of precision flying.
We have an open forum time for questions and answers.
Have lunch and in the afternoon we fly a 2-3- round contest.
The seasoned pilots help and encourage the contestants and everyone have been enjoying the experience.
We sanction the event, give trophies to 3rd. place and the club treasury made 20.00.
Some people who attended the Clinic only, the first year, this year flew.
We fly the pattern as called in the AMA book.
Try it, you may like it and if you want contact me for some more info and printouts that we hand to the attendees.

Good luck,
Rene Grebe
Cedar Park, Texas
District 6