As suggested earlier, for those willing to pay a premium, could the ads and commercial content get suppressed? There are added benefits to the trading level memberships, perhaps something can be done for the ads? I've taken steps to make the site more enjoyable, and overall I like ads for hobby related goods, glad to see the other stuff done away with. It is a cluster on portable devices though. And I'm not savvy enough to take a screen shot of that before you ask...lol.
Just a thought, can that get bubbled up the chain?