Here's how it works. The magazine is a "Benefit" of AMA membership. If you don't want it, that is fine, but the dues are the same, whether or not you take the magazine. Hopefully most members will find the magazine useful for getting the latest news, contest / event dates, event coverage and interesting articles. I fully realize that some don't want, or care about, some of the content, but when an organization has so many members, I'm guessing the "right" thing to do is to have a little content that appeals to all interests. Personally, I don't have a problem with that, but I understand some feelings; I rarely find more than a few pages that interest me, but then there are some issues that are very imformative!