LEADER TO LEADER
Membership Drive Reaction
by Jim Rice, Chairman Leader Member Committee
As I write this, it is a week before Christmas and the final membership numbers for 2009 are fresh in my mind ... Depressing but still in my mind. We had a membership drive. A well-thought-out, but poorly executed drive. The leg work was done at the HQ level and the advertising was done in Model Aviation and by word of mouth via most of the District VPs. Yet the grass roots level, where the newbie meets the member, it didn’t happen very well; seemingly no interest in the growth of the membership by the average modeler or club.
That should give all of us with a little concern about the future of our organization cause to reflect on why we aren’t growing or worse yet, why we are shrinking