Drop the magazine already ! This has been said by many for the last several years and with the new info of how much money it has been loosing , cutting it should be top priority.
Another money looser is the "trade show" coming up this weekend in NY. Trade shows are nice if the company has the money to spend(waste) on them but the AMA doesn't. Again, this isn't the 60's,70's or 80's when these shows were THE way to get a company and its new products noticed.