Originally Posted by
astrohog
Another thing I've learned about competition lately is that each subsequent generation has less drive to compete, as they were raised being showered with participation trophies. When everybody is the same, why bother putting out any effort?
Developing a plan to attract/retain members that uses competition as an attractor, may not be a good model.Astro
For the record, I agree with both you and BC. There is less desire to compete. I went through the exercises above for illustration only. However, with decreasing interest in competition, the need for a central location to have them and the need to join AMA to do it, are decreasing as well. Thus the factor driving membership is collapsing more and more that membership grants access to the local field. And where you look at where AMA spends it's own money, that gets single digit percent of the dollars.
In business, we call that not matching resources to organizational objectives.