About 1/4 of your dues goes to staff and 1/4 to magazines. Mind you, staff headcount has remained almost the same since 2002, yet the total number of paying members has plummeted. Same size staff taking care of fewer members? And magazines are major money sumps. On a GOOD year they lose half a million dollars. This is why both of these would be my first targets for cuts.

I'd cut staff expense by half, and every dollar from magazines. That alone would reduce dues to about $45 a year. Force remaining staff to produce content for e-magazine and take care of members.