ORIGINAL: J_R
Hi Red
MA costs AMA members just under $6.50 of thier dues, per year, including postage. How much do you think the AMA could discount the dues if just the AMA News section were mailed to those not wishing to to recieve MA?
JR
Sending each member his copy of Model Aviation costs the AMA a heck of lot more than $6.50/year. The question that has to be asked is how much would it save the AMA and how much of this saving could be passed on to members that don't want the magazine.
Your $6.50 number is probably what it cost each member to subsidize the magazine for a year, taking into consideration printing and mailing costs. Now throw in AMA headquarters salaries and benefits, income from advertising, etc. and what kind of a picture do we really have? It wouldn't take a financial genius to figure this out. It would take a investigative genius to get the actual figures necessary to make a decision however.