Yeah we've been there, done that, bought the T-shirt, so grow up already.

Never heard of ultimate_3D, which is quite impressive as I spend a lot of time on this forum, so their "advertising" is obviously not working..

And why pick on EF? Lots of different products have been listed on this forum, some of which have had lots of coverage simply because they have proved very popular eg UCD 46/60, Funtana 40/90,
Capiche 50/140, QQ Yak etc. EF just falls into this bracket. If your advertising theory held true, these threads would soon die a death. And seeing as Chris Hinson uses "Extream Flight" as his user name, I think everyone know that it is him.

Remember, plenty of posts criticising models as well on this forum, so we soon hear about bad products or services when they occur.

Plus regular users soon get to know which other users come out with useful info, and which just spout off, which is just the same as any flying club. Just the way it is.