This is just a theory. ( So no bashing) This is meant to start discussions and theories not a flame war.
I just read in the traxxas forums that a guy called traxxes today to try to get some info. He was told they are not releasing the price till the day it drops(which he was assuered it will be in April). This guy then said that he told the traxxas employee "thats a stupid idea cause people want to know how much to save" The traxxas employee then replied "Its not stupid, its smart and soon you will know why". If this is true or not, I have no idea. I do know that Traxxas is keeping the price hush hush though. Even from the hobbyshops. Why? Well I dont know really but I have a idea.(theory)
Shock and splurge.
Just imagine the Jato comes out at a jaw-dropping $259.99. This whole time people are thinking $340 and they shock everyone with a low price. Now everyone that was on the fence about getting one, decides to buy it. People that weren't even thinking about getting it decide to buy it. If you sell twice as many you can afford to cut your profit by half. Remember its not geared towards racers, but newbs, kids, christmas presents. How many new comers to r/c or moms looking to buy junior a r/c car are gonna pick the duratrax Street force gp2 because its $100 cheaper than all its competition? LOTS. Its smart marleting and Traxxas can afford to take a risk because of its huge selling REVO. Nitro r/c or r/c in general is bigger than its ever been right now. What a way to make the Jato the #1 SELLING truck ever!
Today is a day of wierd marketing and hype value. Look at Halo 2. What a hype campaign, and it worked. People were lined up around malls across the country at midnight in the freezing cold just to play it a few hours sooner.(I know, I was there, and Im a grown man with a family
)
Anyhow, its just a theory. Not even so much a theory but more like a "what I would do if I was Traxxas". Maybe just a bad case of wishfull thinking
. Who knows.
But if Im right, then you heard it here first. If Im wrong just forget I even said anything.[8D]
What are your ideas?
Please remember this is not a " The Jato will suck" thread. If you dont car for traxxas or are sick of hearing about the Jato, I understand your pain. So I dont need to hear about it.
Peace
TrickSligger