Don't get me wrong, I don't think the AMA is a bad deal. I'm too busy building and flying to really care. I couldn't care less if my combat or racing is sanctioned either. I can enjoy this hobby just fine without anyones' help. If the original question posed was meant like we are starting with a clean slate, then I think you gain interest and popularity through demonstrations and sponsored contests and exhibits. The same formula that got the AMA and commercial aviation off the ground.