If you ask me, a potential website improvement is going in the wrong direction.

The "big" AMA problem is cost/membership(revenue)...too much of one, not enough of the other.

So if the website does not either 1.) lower costs, or 2.) increase membership, we do not need it.

We already got a new big salaried position when we got the new ED, so we need even more members to pay for that, and last time I looked membership was in decline

I am all for increased value to members (for retention) but I think once you have got a member, you are about 90% through the battle, it is getting them to sign up in the first place, that is the problem.

The flip side is the cost side, as I have said before they need to jettison costs while they can still plan there way through it, instead of after a meltdown.

BTW, can anyone confirm that the word "incumbent" is not on the ballot?