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Old 10-05-2005 | 09:47 PM
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Hossfly
 
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Default RE: AMA website. What is the value?


ORIGINAL: J_R
//snip//
I guess it is a lot easier to vote about funds spent on tangible items like real estate or site enhancements at Muncie where you can touch them. It's pretty hard to touch the benefits that a first class website might bring. Is it worth $50,000? $100,000? $200,000? or more?

Could such a site provide information to help governmental bodies make decisions about modeling? Could it help individuals trying to decide whether to join the AMA (and maybe show that the AMA is more than insurance)?

Just what can a website do and what is it's value to "far too many things and persons". That is the question that is asked and must be answered. It can not be trivialized or ignored and the EC must decide.

If you are looking for funds, they are right under the EC's nose. However the AMA Membership will not force the EC to get off center and accomplish things.

>>>>>>>>>>>

Previously posted:

For example, AMA spent $2,026,479 in 2004 to send you the Model Aviation magazine. They spent $857,549 to PRODUCE the advertising of which they collected only $914,857, profit of a measly $57,308, to go toward the overall cost of that magazine.
The net result was that $1,168,738 of your dues money was spent to provide a nest for EIGHT persons with a new position to be opened as soon as M. Ramsey arrives from Flying Models to become the new MA Associate Editor. A ninth person is also on staff, however his salary is from the advertising schedule of MA, a nice $132, 583 for a stay-at-home job.


Now combine the loss -- member dues expense -- of $1,168,738 in direct costs for the magazine and that 8 persons, soon to be nine, are employed to do the labor, with their salaries buried in the total salary/benefits of the total AMA workforce. Using that amount and that the MA staff consists of about 16% of the total staff, I estimate that the MA staff costs some $465,000.

The above 2004 Audit figures indicate the magazine MA costs some $$1,633,738 or $359,166 MORE than the $1,274,572 for Member Insurance.

Now you tell me that AMA is just an Insurance company! AMA is well on its way to becoming a PUBLICATION company with YOU as the investor non-dividend stockholder. [>:]

<<<<<<

Just raise the ad. rates to Industry Standard. 175,000 distribution can demand competitive rates. Then have yourself a couple FIRST CLASS web sites.