ORIGINAL: J_R
http://www.rcuniverse.com/forum/m_32...2/key_/tm.htm#
To each his own. As for me, if elected to the AMA EVP / CFO position, I will work very diligently to make MA profitable. While the money is one thing, returning that support from the other media that AMA used to get, is of utmost importance to gaining new members. Only many new members will meet the financial problems soon to confront AMA as well as YOU.
Right now I see many complaints in this forum where members complain about paying for MA on a mandatory part of their membership.
A good magazine returning money to AMA should do more to make members happy than your logic presents. Since making a profit only requires charging market ad rates to advertisers. A full color page ad in MA is about 1/3 cost of that of MAN. MA has TWICE the circulation rate of MAN. Tower buys twice as many pages in MAN than MA. If I were the publisher of MA -- with those figures -- I would resign. As the AMA EC CFO, I will work to make significant changes to assure that effect.
Horrace
A question has been rasied in this forum previously (not by me, btw), and it has been ignored. Since the election process appears to have started, I hope you will address the questions.
The allegation is that the AMA MAY NOT discount it's advertising rates, due to it's 501 (C) 3 IRS status. At the same time, other modeling magazines are under no such restrictions and otheres not only can, but do discount their posted rates quite heavily.
Why does Tower Hobbies buy only 4 pages of advertising in MA and about a dozen pages in other major modeling magazines? Would Tower be buying many more pages in MA if it were such a bargin?
JR
Horrace, you have become quite the commensurate politician. You just ignore the questions posed to you and continue to spout rhetoric.
Memberships without cost. Non-negotiable advertising rates. Allegations made a year ago go unexplained.
Ye-haa. You really have come a long way.
JR, on the same page you quote I also posted >>>>>
Mr. Ray, maybe you could expand for me on your above statement. Right now, Tower can buy a full page color ad in Model Aviation (MA) for about $1100.00. That same ad in Model Airplane News (MAN) costs around $3000.00.
Now Ray, I ask you: If a discounted rate was important to Tower, just why does Tower buy EIGHT (8) pages in MAN at $3000 each ($24000) each month versus just Four (4) pages at $1100 each ($4400) in MA each month?
This is an important fiscal factor, especially considering that MA has some 175,000 circulation while MAN is about only 75,000 circulation. Certainly you don't just consider Tower's advertising department to be such a poor shopper, do you?
Do you really think a concern such as Tower considers "...discounted ad space..." when they are willing to pay almost 3 times as much per item and then buy twice the items? Don't you think there is some real financially rewarding reason for such purchases?
MA ad rates ARE a bargain. The only stipulation that I am aware of is that profits on an unrelated business enterprise of an IRC 501(c)(3) organization are taxable. The usual argument that the ad income profit is taxable, so there should be no profit, is about as big a folly as your searching for tidbits and taking items out of text / discussions to favor points that you do not really understand and/or comprehend. As for myself I wish I were paying billions in taxes each year. I certainly would have some change left over to buy some beer and beans. [8D]
There are few absolutes in this world. Einstein said there are only two in the universe, speed of light and change, and at times he was unsure of the speed of light. Now there are many other theories surfacing about the expansion of the universe, so it all only goes to display that in each and every theory the "experts" just may well be missing something along the way.
There may be one other absolute and that is that the JR here is greatly misinformed of several "truths" which he expounds here and I found a big one of those at the AMA Grand Event in Waco, TX in August. [X(] Don't ask as this will not be revealed as I respect certain privacies.