It is well worth the 30 bucks they charge. Having limited experience with video production my guess is that the cost of production was probably 75-100k. The average video that you can buy probably cost a couple of grand to make. My guess is this shootout video will make a profit because it is great and hopefully it will be the standard for all future videos. I have a high def TV and this video looks great. I pop it in when a friend comes by because most of them don't understand my hobby. Within a few minutes of watching this movie they understand my addiction. Even my wife is going to attend the Shootout next year with me and the kids based upon what she saw.

Tom