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Old 04-05-2006 | 06:41 AM
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Gazzer
 
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From: Southam, UNITED KINGDOM
Default RE: Wren and Al's Hobbies

I think the benefactors on this will be all of us!!!

The key thing for Wren is to retain their market share and indeed build upon it. Despite the fact that many jet dealers in the UK have been selling other products, most of them personally had Wren engines on their models too, which hints at their belief in Wren.

They are in business and if you can't buy what you want to sell, you will then buy the alternatives to turn over, as most of these companies are indeed dealers not manufacturers. In doing so in competing with their competitors means deals here and there, and the "whole package" deal thing has hitherto disadvantaged Wren. With dealerships established, then you might be able to shop around and get a deal on an engine but I am guessing it more likely the accesory that comes with it, the kit or something will be the discounted item, not the engine.

That should be good for long term economics, mores sales for Wren with less effort mean more time for them to continue with the customer satisfaction and increase of sales may either help Wren continue to stay in business on R&D or of course give them a better return and more profit, or even reduce the engine prices!!!

From the "honest John punter" perpsective then if you've got a package from Ali, or whoever, you would legitatmely be able to expedct more help in setting up and onging support.

So I can't see it being a downside but reflective of the way the market wants to behave. And in all of this, you still have the right to buy direct, and yet will still recieve the levels of post sale support that are the envy of the world.

Re the Jetcat scenario on basic economics my humble opinion is that they have oversupplied the market, perhaps because they had to have a bigger production run to keep the costs down, and now the dealers are encouraged to shift the metal, and only price is the difference in most cases. For 2nd hand prices, this is good, but for long term users, not so good as there is less point in buying new. This is kind of unusal too for German sales practices, usually their products are the ones not being offered on discount.

So for me, good move Wren, but if its an engine only, I will be going direct, and I still want my cake please Sara!!!!

Gazzer