In Australia it's cheaper to buy a Wren through the local distributor than direct from the factory. This tells me that Wren supplies the engines to the distributor at enough discount to cover the distributor's costs, let him make some money on the sale & make it attractive for the customer to deal with the distributor for a local sale & support. This is the way it should work. When manufacturers start competing with their distributors on price with direct sales or distributors sell products at cost for whatever reason trouble starts to brew. The consumer WILL benefit, but for how long? No one benefits in the long run if everyone goes broke. - John.