RE: Variable Rate Program.
These kinds of posts are exactly the reason that we should not be talking about this crap because it hasn't happened and I would put good money on the fact it's not going to happen. How in the heck do you get something passed at a raised level that you can't get passed at a 50% discounted level? There is NO WAY!
The AMA is going after a parkflyer audience because they are WITHOUT an AMA card at all or typically the way into the AMA. Why would the AMA single out a crowd which are practically forced to be members? How many GS and jet pilots do you know that are not AMA members? Nobdody comes into this hobby and jumps right to jets or GS planes either so there is no reason to mess with that crowd and to make them mad.
There is also no reason to raise rates for jets and GS' because if they are doing it to save or make money on insurance, I can bet dollars to donuts that GS and jet pilots don't setback the insurance cost rates one bit. Is the AMA going to create a better magazine for jet pilots/GS pilots? You can't raise prices without incentives and you don't lower prices without taking them away.
I mean instead of coming up with conspriacy theories try to give one good reason WHY the AMA would do such a thing, other then they are just bunch of morons. Because from a marketing standpoint it makes no sense to charge GS/jet pilots more then glow. They are charging less for e pilots to suck them in!
You guys need to realize that this is a MARKETING push and nothing more. The AMA does not need to market to an audience in which they already have the tightest grip. Trying to think marketing and not revenue, because that is what the AMA is thinking first. Revenue is a the reward of a good marketing campaign.
Sales is just a numbers game. If there are 2M PF's out there, you're going to capture X of that crowd with a new 50% discounted PF program. Of X you are going to convert Y to full AMA members within a Z time period. What is X,Y,Z? Don't know yet, but we do know what 2M is and that WILL equate into some kind of number because that's how sales works. This is why you get telemarketers calling you all the time and most of the time they get shot down, but to them, it's just a numbers game. If you call 100 you'll get 2. Even if the AMA gets a crappy telemarketing rate of 2%, that's still 40,000 members.