What they're doing is called "lack of co-ordination". Or maybe they're doing exactly what they need to do.

They have to place magazine ads ahead of time. Might be two months lead time, maybe three. Three months ago they thought they'd be releasing HangarPack1 around early summer and wanted the ad to show up about now to stir up some early interest and discussion.

They're getting the discussion result. Seems if they were still expecting the release about now, they'd also be answering questions wherever they have people that answer questions. Or maybe they're not that co-ordinated.

The fact they don't have anything about it in their website has a couple of possible reasons. They don't keep their website current is one possibility. They've discovered they aren't going to be able to release the Pack1 as expected and don't want to have the website mention something that isn't going to be available on time. There are other possibilites.