if its a new AX then they can be stubborn and a electric starter works well for the first few starts for break in,if you have bubbles at or near the glow plug then first remove the glow plug, blow the fuel off it and make sure it glows with the glowdriver.
clear the cylinder of fuel by putting a rag over the top of the head and spin it with the starter fuel will shoot out of the plug hole so make sure the rag or towel is there.
if glow plug is fine then put it back in and tighten snugly not over tight the threads are easy to strip,if you are getting bubbles at the glow plug its not tight enough.
fuel it up and set needle to recomended setting I believe its about 2 turns out,but follow the manuals recomendation, and use a elec starter you will be surprised how fast it starts.