I was just trying to get you guys to see the BIG picture I am seeing,
How many members are in the AMA, $40k ain't carp compared to the $90 X the # of AMA members that will do this, it could be in the 500,000 member range or more grossing the company that paid $40k somewhere near $44,960,000 minus the cost of producing the books Even if a third of the AMA members paid it would gross over 20 mil before the cost of production.
I did read about the company, they do this for a lot of .org's and make a killing with the companies met worth being in the 15 bil range because they pay an initial price and do not give a percentage of the net funds back to the .org's. When you look at the dollars lost by the AMA which could go to many programs that are in need instead of short selling they could have come up with a better arrangement with a Print on Demand company and did the same in house.