You have a valid point, I get what your saying. Yes the current AMA program works the same way. It's the same program priced at $58 which has been having year after year of downturn while the "industry" it supports is FLOURISHING. Are you talking about that program???

But let's say your a boss of a company. All of the markets around you are growing like crazy, especially in 1 specific target market. Do you create a niche product designed for them at a reduced cost, or do you just sit and twiddle your thumbs and let them skate right on by? Of course you could just spend millions upon millions of dollars in National advertising and try that technique, usually when you dump boatloads of cash, sometimes you can have great returns. The only problem your risk factor is 100%.

The AMA is taking a shot. People called for the AMA to try to capture these Parkies, well the AMA heard the call and developed a program. But now of course we have some members against any kind of program, let alone any kind of move the AMA makes. But either way the program is here, either join or don't. Either way the problem is not going to fixed overnite, but at least they are taking a chance.