The "standard" setting for rudder is that the rudder stick will rotate the heli in the direction the stick is moved. Think of the stick as touching the top of the circle of rotation, so pushing the stick to the right is a clockwise rotation. What you're likely seeing is that pushing the rudder right is moving the tail to the left, which can be disorienting at first. This would be pretty standard in the tail-in orientation to the heli. When the heli is nose-in to you, then the tail (away from you) would be moving to the right, just like the rudder stick.

Now, I put the word standard in quotes because I think you should fly with your controls set up in such a way that makes sense to your brain. I've definitely read folks here who do set up their rudder to follow the tail in a tail-in orientation and that's how they're comfortable. If you can fly the heli in multiple orientations with the rudder set so right stick produces counter-clockwise rotation, then by all means, fly that way. No one's going to give you a hard time. well, maybe teensy little bit. Seriously, though, set your control reversals so that you're comfortable flying.