Here's what I like lately. Works great.

1) Set throttle to 1/3 throttle. Choke closed, ignition on. Flip until it pops (up to 10 flips for the first start of the day starting with no fuel in the tank).
2) Set throttle to high idle. Choke off. Flip 2-3 times and it always starts up.

After that it always starts the 1st flip no choke. It depends on the engine, needle settings, and temp outside. I always shut my engine down with the ignition switch to make sure there's fuel right there for the next start.