I use it a lot in my work as a nurse. It has an adhesive coating that is designed to only stick to itself and not to skin. It can be stretched fairly tight or not tight at all and it peels off of itself fairly easily.
A tip with this is to use a magic marker to color the end so you can find it for unwrapping.
Another tip is DO NOT WRAP IT TIGHT over batteries and foam because when you compress foam you loose the shock absorption ability. also this product has a crepe like surface when UNSTRETCHED that is somewhat shock absorbing.