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Interesting business dilemma

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Option 1: Send the list to its inteded recipients
20.00%
Option 2: Reject the list
80.00%
Option 3: Alter the list
0
0%
Option 4: Other
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Interesting business dilemma

Old 12-09-2004, 09:10 AM
  #1  
rscarawa
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Default Interesting business dilemma

Here is an interesting business problem for you.

Situation:
I recently created a wish at a major hobby supplier that I have been doing business with for 20 years. This list consisted of about 6 gliders in both kit and arf form. The supplier who holds the list does sell gliders but does not have a comprehensive selection like other hobby stores do. The wish list also allows you to send a text message to the people you wish to send your wish-list to. If you change the default text, they supplier will review it and decide whether to reject sending the list or not. This is to keep people from using them as a conduit for sending threatening notes and such. I added some other things that I would like for Christmas that were not sold by the supplier. Most were gliders from other retailer (about 5 extra links). The other item was for a dryer vent cleaner. I also asked what they wanted for Christmas in the note. I then published the list which means that it will be reviewed by the business prior to the list being forwarded to its intended recipients. The list was sent back to me today with a rejection notice with no explanation.

I am not mad, I just think that this playing God is childish on behalf of the supplier. I have been doing business with them forever and we have a descent business relationship. To be fair, the supplier does state that they will review the list before sending it out if the default text has been changed and that they can reject it for any reason.

That being said, if you were the supplier, what would you do?

Option 1: Send the list to its intended recipients. After all, there is nothing threatening in the note and the other items listed inthe note are not sold by your business. It also shows good will and if you reject it, your customer will send out the list manually and it may irritate him.

Option 2: Reject the list. After all, why would you endorse your competition. If you want things from other people, you should use their web tools or send an email with specific links. I do not care if it hurts your feeling, I am trying to make a buck.

Option 3: Alter the list. Remove any objectionable material and then send it. After all, I the business owner own the list.

What would you do?



Personally, I have gone into stores before looking for a certain item only to find that they did not have what I was looking for. I was then pointed to another store (competitor) by the clerk. I thought that was nice. After all, it was something that they should have been carrying. I know it does not make the most business sense, but you are stuck in an interesting situation there. I needed the item and I would have gone to several stores looking for it. This person just saved me some time and trips. The damage of me going to a competitve store was already done.


Scot
Old 12-09-2004, 10:27 AM
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Default RE: Interesting business dilemma

They inteded you to send the list of just what they supplied. Thats the purpose of the list going from them, that and it gives them more email addresses to send advertising.

Just type up your list in an email with links to what sites sell what items and send it to your intended recipients yourself. Take out the middle man.
Old 12-09-2004, 10:46 AM
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rscarawa
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Default RE: Interesting business dilemma

That is what I wound up doing. I created a list of links and sent it out. I only included other items in the wish list as convienence and kind of expected this outcome. That is why I am not mad.
Old 12-09-2004, 11:18 AM
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Default RE: Interesting business dilemma

The company is doing the right thing..

You said that you provided links to other material on the net. The problem is that they do not control the content of the external links. If one of the links contained something that a recipient found to be offensive liability falls on the company that sent the e-mail.. You may send a link to a hair dryer you want for x-mas from company ((A))- two days later company ((A)) goes out of business and someone purchases the domain and makes any port 80 requests bounce to a porn site.. Not allowing this is good business- I hope this helps you see it from a corporate point of view...

Just send your other list in a private e-mail..
Old 12-09-2004, 12:27 PM
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Default RE: Interesting business dilemma

Excellent point.

ORIGINAL: Broken

The company is doing the right thing..

You said that you provided links to other material on the net. The problem is that they do not control the content of the external links. If one of the links contained something that a recipient found to be offensive liability falls on the company that sent the e-mail.. You may send a link to a hair dryer you want for x-mas from company ((A))- two days later company ((A)) goes out of business and someone purchases the domain and makes any port 80 requests bounce to a porn site.. Not allowing this is good business- I hope this helps you see it from a corporate point of view...

Just send your other list in a private e-mail..
Old 12-09-2004, 12:29 PM
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Default RE: Interesting business dilemma

I'll second(or third) that. Just makes good sense IMO.

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